CEO Kei Jinguji
The 21st century we live in is an era where technology evolves at an exponential pace never before experienced by humanity. As AI begins to possess creativity and the boundaries between physical and digital spaces dissolve, the role of those involved in "making things" is shifting from merely supplying convenient "products" to envisioning and proposing the "experiences" of the future. Our designs are questions to the future.
"When technology truly extends human capability, how will our lives change?" "How will the definitions of comfort and richness evolve?" -- Our work is the embodiment of exploring those answers.
That is why our products may sometimes appear radical and challenge conventional thinking. This is an expression of our strong desire to bring a glimpse of future possibilities into your daily lives. Our studio brings together not only designers but also engineers, sociologists, and artists -- a diverse pool of talent. The dialogues they engage in daily and the sparks born from the collision of interdisciplinary knowledge are the wellspring of our innovation. New materials inspired by biomimicry, interfaces that read human emotions, product ecosystems designed with circular economy principles. These are all small yet significant stepping stones to shaping the everyday life of the future.
What we create is not merely a product. It is a "catalyst" for you to imagine and discuss the future. We hope that by touching our products, you catch a glimpse of the near future and find opportunities to think about the society and life ahead. That is the greatest joy for us as designers and as a company. We promise to continue aiming for uncharted frontiers of design, posing bold questions, and taking on daring challenges. We sincerely look forward to creating a more human and more inspiring future together with you.